The Challenge

Oncologists tend to stick with familiar treatment brands out of habit, often overlooking newer options even when compelling clinical data is available. Vectibix needed to break through this inertia and challenge entrenched prescribing behaviours.

The Solution

We developed an interactive mobile video experience that transforms into augmented reality using a mini AR projector. Used by sales reps as a conversation starter — or handed directly to doctors to explore on their own time — the experience redefined how clinical benefits could be communicated, making a memorable impression that helped Vectibix stand out from the crowd.