After graduating from Central St. Martins in 2001, I came back to Singapore to (sometimes i'm thankful, other times i wonder why) pursue my career in advertising. 

 

I started at DDB as an art director and over a period of 11 years, I gradually climbed to 'Head of Art' at Ogilvy Redworks.

 

I see myself as an integrated advertising creative thinker. Dedicated and versatile, with an expansive amount of creative knowledge and experience in the ever-evolving advertising industry. Art based; but multi-disciplined, specialising in branding, art direction, digital, tech, design and craft.

I’ve had the privilege of working on multiple global, regional and local brands such as Master Card, Johnson @ Johnson Vision Care, StarHub, Singtel, OCBC, and UOB to name a few. During which, I’ve acquired recognition from awards like D&AD, Clio, Cannes, CCA, Hall of Fame (SG), Spikes, Effie and AdFest., and was also invited to be a part of the panel for the regional photography workshop, Creative Asia +.

My philosophy is, "Don't write news, be the news".