The Challenge

Singapore’s telco market is saturated with price-driven MVNOs offering similar benefits. Competing on cost alone erodes value. The challenge was to reposition giga as more than a telco—building emotional connection while driving growth and retention.

The Solution

We transformed giga into an experience ecosystem. “Feel Good Moments” rewarded users with everyday perks and experiences, embedding positivity into daily life and shifting the brand from utility to lifestyle companion.

The Results

Giga drove measurable ARPU growth, reduced churn, and strengthened brand equity. By moving beyond price, it became a telco users felt connected to—building loyalty through experience, not discounts.