The Challenge

For children, wound care is often met with fear, resistance, and anxiety—turning a simple routine into a stressful experience. For parents, the challenge isn’t product efficacy, but changing how children feel about treatment.

The Solution

We transformed treatment into empowerment. Using special stencils with Betadine Dry Power Spray, every application became a temporary tattoo—turning cuts into badges of bravery. What was once feared became a moment kids could look forward to.

The Results

Betadine reshaped perception in the category—achieving top-of-mind awareness and reaching over 2 million people through education. More importantly, it improved wound care behaviour by reframing fear into confidence.