Eight Diamond
Professional gambler by day, pro-skater by… bygones.
Business owner and ex pro-skater, Jason Tan, was looking for the perfect brand identity for his Skate Clothing Store - one that specifically incorporating his lucky number - 8, and married his two loves - His first love, skating. And his current love, gambling.
Call that an unconventional couple.
Eight Diamond
Professional gambler by day, pro-skater by… bygones.
Business owner and ex pro-skater, Jason Tan, was looking for the perfect brand identity for his Skate Clothing Store - one that specifically incorporating his lucky number - 8, and married his two loves - His first love, skating. And his current love, gambling.
Call that an unconventional couple.
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OUR TASK:
To develop an IN-CLINIC ACTIVATION to launch Tecnis Symfony ERV IOLs
for those who are considering surgery to treat their own or their loved ones’ cataracts
based on the approved creative concept – “See the entire view”.
WHO ARE WE TALKING TO:
TO PATIENTS:
Demonstrate the value of investing in TECNIS Symfony vs other IOLS by raising patient informed awareness and driving understanding of the specific features and benefits exclusive to TECNIS Symfony – leading them to request these features during consultation.
TO CAREGIVERS:
Build empathy and spur urgency to treat with the best possible solution for their parents/partners – TECNIS Symfony. We will do this by raising awareness and driving understanding of the specific features and benefits exclusive to TECNIS Symfony – leading them to request these features during consultation.
Additionally, we will help the caregiver convince the sufferer to choose TECNIS Symfony.