Eight Diamond
Professional gambler by day, pro-skater by… bygones.
Business owner and ex pro-skater, Jason Tan, was looking for the perfect brand identity for his Skate Clothing Store - one that specifically incorporating his lucky number - 8, and married his two loves - His first love, skating. And his current love, gambling.
Call that an unconventional couple.
Eight Diamond
Professional gambler by day, pro-skater by… bygones.
Business owner and ex pro-skater, Jason Tan, was looking for the perfect brand identity for his Skate Clothing Store - one that specifically incorporating his lucky number - 8, and married his two loves - His first love, skating. And his current love, gambling.
Call that an unconventional couple.
A Different Perspective
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Oncologists have been prescribing the same treatment brand due to familiarity.
Vectibix wants to create an engaging piece to challenge oncologists’ current prescribing behaviour and encourage them to look at things in a different perspective. It aims to make them more receptive to the clinical data and benefits of Vectibix that will not only benefit themselves but also leads to better patient outcomes.
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SOLUTION:
We created a video that is played on mobile screens, which turns into augmented reality once a mini AR projector is placed on the screen. This set is used by sales representatives to get the interest of oncologists, and is also given out so doctors can watch it when they have the time.